The Non-Salesy Way to Sell Your Digital Products
I used to dread promoting my digital products.
Even though I really believed in what I offered — and knew it could truly help people — I'd get this heavy feeling in my stomach every time I talked about it online. I worried I’d sound pushy. Or too salesy. Or, even worse, like one of “those” marketers who only ever showed up to sell.
But here’s the truth: selling isn’t the problem. It’s the way we’ve been taught to sell that feels wrong.
When I finally gave myself permission to sell in a way that felt right for me — gentle, focused on helping others, and guided by my heart — everything changed. Not only did it feel better, but people actually responded more!
In this post, I want to show you a kinder way to sell your digital products. It’s an approach that feels good, truly helps your clients, and still gets results.
Ready to attract clients who truly get you, without feeling salesy? Download the Client Attraction Playbook — your free guide to marketing that comes from the heart and actually works.
Why Traditional Selling Feels Wrong for Soulful Businesses
If you’ve ever felt tight or uneasy in your body when you're about to “ask for the sale,” you’re definitely not alone.
Many of us — especially those in wellness, healing, or soulful businesses — carry a lot of heavy feelings about selling. Maybe you were taught not to talk about money. Maybe you’ve started to believe that asking people to pay for your gifts is somehow wrong. Or perhaps you’ve just seen too many tricky sales tactics and want nothing to do with them.
When we sell in a pushy way, it can make us feel small or closed off. It puts us in a state of trying to grab something, instead of genuinely serving. And our audience can feel that energy, even if we don’t say a word. The good news? You don’t have to sell like that. There’s a much better way.
What Selling From Your Soul Looks Like
At its heart, selling is simply offering a solution to someone who needs it. You do this from a place of honesty and clear purpose.
Selling from your soul means:
• Sharing what you believe in without any pressure.
• Talking directly to the people you are meant to help.
• Letting your product or service show its value through real change, not clever tricks.
• Trusting that the right people will feel your energy and say yes when they’re truly ready.
It’s not about trying to convince anyone. It’s about making a real connection. You’re not trying to “close the deal.” You’re simply opening a door.
3 Ways to Sell More Without Selling Your Soul
Let’s look at some important shifts and simple tricks you can use today:
1. Sell the Change, Not Just the Product
Instead of just listing features like:
• “30 pages of guided prompts”
• “Includes meditation audio”
• “Printable worksheets”
Focus on what those things will do for the person using them.
Simple Trick: Try writing a fake review or testimonial before you even try to sell. Example: “I finally understand my message and feel confident sharing it online — this toolkit made everything feel so easy!” Now, work backward from that amazing result to describe your product.
2. Talk to Your Perfect Client, Not to Everyone
Trying to be everything to everyone makes your message weaker. When you talk directly to your ideal client, they’ll know your offer is for them — and that’s like a magnet!
Simple Trick: Write your content as if you're talking to just one person. Imagine it's the version of you who needed this offer six months ago.
They don’t need you to talk them into it. They need your words to feel right.
3. Use Your Content for Chats, Not Just Sales Pitches
The best, most non-salesy way to sell? Just start conversations!
Use your content to connect with people, teach them something, share what goes on behind the scenes, or show that you understand what they’re thinking.
Simple Trick: End every piece of content with a question, not a sales message.
“What’s your biggest struggle with selling?”
“Have you ever felt strange promoting what you offer?”
“What would selling feel like if it were super easy?”
These little chats build trust — and trust helps people decide to buy.
How I Use This in My Own Business
I stopped forcing links at the end of every post.
Now, I naturally include my digital products within my content. I share why I made them, who they’re for, and what problems they’re designed to solve — just like I’m doing right now.
For example, I created the Client Attraction Playbook as a guide to help heart-centered business owners learn how to attract clients without always chasing them.
Instead of yelling about it, I share helpful ideas from it in my Reels, blog posts, and Stories. I use it to teach first, and sell second. And guess what? It actually sells more this way!
Gentle Promotion is Still Promotion – It's Okay!
Let’s be honest: you can’t grow a lasting business if you don't let people know what you offer.
But selling from your soul doesn’t mean staying quiet.
It means showing up with heart, not just hype. It means giving invitations, not strict demands. It means trusting your worth and being open about your truth.
You are allowed to:
Want to help people.
Do both without feeling tired or losing your good energy.
Let that really sink in.
Ready to Attract Your Dream Clients? Start Here.
If you’re ready to start selling in a way that feels natural — a way that truly fits your spirit and your business — then begin with the free Client Attraction Playbook.
Inside, you’ll discover:
How to get your energy ready to welcome new clients.
Journal questions to help you change your thoughts about selling.
A simple, step-by-step plan to gently invite people to explore what you offer.
Click here to download it now! Your future clients are waiting for you.
Final Thoughts
Selling doesn’t have to be hard. It doesn’t have to feel bad or pushy. You don’t need to chase people, beg them, or get completely burned out.
You can sell from your heart. You can lead with what you believe in. You can attract your dream clients without ever using a tricky sales script.
Just be yourself — and let what you offer be a natural part of your mission to help others.
